A step-by-step guide to how to repost photos on Instagram (and not get in trouble)

Reposting photos on Instagram is one of those activities that have been going on for a long time, but isn’t really happening as it should. Many brands and community accounts get it wrong. So without further ado, this is how you should regram correctly on Instagram!

I am aware there are a lot of guides and blog posts about this subject already. Though, they mostly focus on the technical side of regramming. Like which apps to use. I am going for a different approach, where I focus on enhancing your relationship with the content creator.

First: Why is reposting on Instagram a good idea?

Instagram community

Before we go into the how of reposting photos on Instagram, let’s firstly discuss: Why should you repost other people’s photo’s on your own Instagram account.

  • If you are in need of content, but not really have the time to create it all yourself, it might be easier to just ask people for their existing content.
  • It’s possible you’re not that good at taking photos, luckily other people are! Borrow their work instead.
  • You want to showcase your product/service through other people’s eyes. This is often referred to as User Generated Content. Or UGC for short.
  • It builds a good relationship with the original content creator. This way you can add him or her to your community.

Step by step guide to reposting photos on Instagram

Let’s get into how to repost. The different steps from finding a photo you like to publish it to your Instagram for all your fans to see.

Step 1: Pick a photo you want to share on your own feed

There are a lot of ways to find photos you want to reshare on your account. Sometimes they pop-up in your feed, you find them on the discover page, or you actively look them up with a hashtag that’s relevant to what you are looking for.

However, you find the photo, finding the right one for your feed is essential. With the ‘save’ function on Instagram, you can keep the photo in a secret collection. Nice and handy!

Step 2: Contact the content creator and ask for permission

There are several ways you can use to contact the creator. The best one, in my opinion, is to send them an email. This way you look serious about it and can provide valuable information about your goal with the photo.

If the account does not have an email address listed, you can always go and try to send a DM. This has a similar feel as an email and will help you to get the creator’s approval.

You can also try and just comment on the photo you want to reshare. Nonetheless, if it’s a popular account, they might miss your comment and it will go without a reply.

Give information like why you want to use that particular piece of content, what’s in it for the creator, and more.

A quick sidenote: The creator does not owe you any obligation to give approval. It’s even possible they might ask for money for it. And that’s fair, they spend their time and skills to create the piece of content you are after. It’s up to you to decide if it’s worth the price.

That being said, most of the time you will get a simple yes for free.

Step 3: Ask for the photo so you can upload it more easily to Instagram

There are plenty of apps you can use the regram a photo. However, the best way to regram a photo is by asking the original one from the creator. Ask them to email it to you, so you can upload it in the quality it deserves.

It’s also the best way to make sure you can repost to Instagram without an ugly watermark.

Step 4: Don’t edit the photo!

This is probably the easiest step of the process, as you actually don’t have to do anything. If it’s a professionally crafted photo, there is nothing more painful to the photographer to see a filter applied to it. Or a weird crop.

Present the photo to your followers exactly as the creator intended it to be. Even cropping it counts as editing. So keep the original format when uploading, and make sure Instagram doesn’t crop it either. 😉

If you do edit any photos, learn how to edit on your smartphone with these apps.

Step 5: give credit in the caption and tag in the photo

Whether you are allowed to repost it for free or are paying a licensing fee, it is polite (and lawful) to mention the creator in the caption. Don’t hide it in the hashtags too. Give it a nice and prominent place in the caption.

Often something easy as “📸by @Fredography” or “Photo by Fredography” goes a long way.

Tag the creator in the photo too. This will allow the creator to see it in a tab on their profile. It’s easier for them to notice when your post has gone online and to proudly share it in their stories. Giving your post extra reach.

Step 6: Enjoy your new content (and send a thank you)

Watch the likes and comments fill your notification tab and send a quick thank you to the original creator. It’s polite and will make sure that the next time you ask them for a favor, they will gladly help you out.

Use #Fredography on your Instagram photos too. I have a weekly segment in my Instagram stories where I highlight my favorite photos. By using #Fredography you have a chance to get featured too!

Disclaimer: There is none, I just really wanted to write this piece of content for you. <3

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